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Features such as a logo or slogan that a company uses to distinguish their products 

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Features such as a logo or slogan that a company uses to distinguish their products

Answer

BRAND


Definition

A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
A sword, so called from its glittering or flashing brightness.
A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.
A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
An instrument to brand with; a branding iron.
Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniaei.
To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
Fig.: To fix a mark of infamy, or a stigma, upon.
To mark or impress indelibly, as with a hot iron.